Posts from December 2016

The scattergun approach rarely works! 
In another blog we talked about “low hanging fruit” and making sure you don’t use valuable resources getting new customers when you could be getting more business from existing customers. 
 
Of course new customers are always important and targeting can be applied to both existing customers and aiming for new ones. 
Don't miss the low hanging fruit 
It costs more to attract new customers than to sell to existing ones. The figures vary anything between 5 and 7 times as much is usually quoted. 
 
Are you missing out on by not selling to your existing customers? 
 
• Contract Renewals 
• Maintenance 
• Upgrades 
• New Products/Services