Don’t let your CRM system become “shelf-ware”
Posted on 1st March 2017 at 11:53
What you really want is a solution everyone is happy to use – anywhere, anytime!
The success of any CRM project is often measured in terms of “does it meet the spec” – whatever that spec was in the first place.
How often does the success get measured by the impact it has on those using the system? If the users it is designed to help don’t like the system they will find ways to avoid using it or double up by still using old systems alongside the new.
CRM often has a large user base with different functionality for each group of users. They all need to be taken into consideration during the design and development of a system.