Posts tagged “E-marketing”

 
In the last 2 or 3 months, ClickDimensions have added some brilliant new features. My favourite is the ease with which you can now add dynamic personal content to an email template. In the New Drag n Drop users can set predefined conditions to sections of content, and only recipients who meet these conditions will see that content in the mail. This means that in one template you can add sections that will only appear to specific contacts and send that one template to multiple Marketing lists. Simple examples are different content for contacts that work in different industry sectors, or located in different cities. 
 
Sticking with improvements to New Drag n Drop Email templates, there is a new Corporate Styles setting which allows you to set up the Corporate style, then apply it to any template that you have created, ensuring consistency across you emails. The final improvement is that you can now create your email send from the Email template itself. 
 
 
 
If you are interested in refreshing your knowledge on ClickDimensions, contact rachel@crm-dynamics.co.uk for some refresher training or support. 
 
 
Other improvements come in Campaign Automation with the addition of the Update field action. This allows you to update any field on the Lead or Contact entity direct from a Campaign automation – no need for a workflow. Ideal for something like an onboarding or Welcome campaign where you want to flag that a recipient has already been through the automation. There are also new Campaign Automation templates to use as a starting point for your own automations and the ability to clone a Campaign automation to serve as a basis for future similar automations. 
 
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However not many prospects do this. 
 
More subtle declarations of interest can be gleaned from analysis of the prospects behaviour, this is identified from a combination of email opens, email URL clicks, website visits, website page dwell time. The whole end to end visit can be scored in real time, and visits that reach a high score can be passed to sales in real time. 
 
To implement this real time strategy requires an integrated solution with Microsoft Dynamics CRM/365. 
Email marketing messages need to be read - not just delivered 
Email newsletters are still very popular and some people subscribe to many newsletters, so how do you ensure that yours gets read?  
 
Many senders make fundamental mistakes that could easily be avoided.  
 
If they do not get delivered or read it doesn’t matter how brilliant your service/product is the call to action won’t generate anything 
The scattergun approach rarely works! 
In another blog we talked about “low hanging fruit” and making sure you don’t use valuable resources getting new customers when you could be getting more business from existing customers. 
 
Of course new customers are always important and targeting can be applied to both existing customers and aiming for new ones. 
Are you ready? 
As the Olympics are well underway, this week’s blog takes on a sporting theme.  
 
Looking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and runLooking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and run. These can be of different lengths depending on the specific competition that you are entering. 
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