Posts tagged “E-marketing”

 
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However not many prospects do this. 
 
More subtle declarations of interest can be gleaned from analysis of the prospects behaviour, this is identified from a combination of email opens, email URL clicks, website visits, website page dwell time. The whole end to end visit can be scored in real time, and visits that reach a high score can be passed to sales in real time. 
 
To implement this real time strategy requires an integrated solution with Microsoft Dynamics CRM/365. 
Email marketing messages need to be read - not just delivered 
Email newsletters are still very popular and some people subscribe to many newsletters, so how do you ensure that yours gets read?  
 
Many senders make fundamental mistakes that could easily be avoided.  
 
If they do not get delivered or read it doesn’t matter how brilliant your service/product is the call to action won’t generate anything 
The scattergun approach rarely works! 
In another blog we talked about “low hanging fruit” and making sure you don’t use valuable resources getting new customers when you could be getting more business from existing customers. 
 
Of course new customers are always important and targeting can be applied to both existing customers and aiming for new ones. 
Are you ready? 
As the Olympics are well underway, this week’s blog takes on a sporting theme.  
 
Looking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and runLooking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and run. These can be of different lengths depending on the specific competition that you are entering.