GDPR and ClickDimensions
In addition to protecting personal data, GDPR will impact on e-Marketing to businesses and consumers. GDPR requires a company to prove that consent has been given and to keep records of that consent.
ClickDimensions has always been a consent based e-marketing tool and is fully integrated with Dynamics 365. This means that a customer’s Opt-in (or out) is permanently recorded in your Dynamics 365 database, so you fulfil the GDPR obligation to store Consent forms and to present them if required. You can also prove that you are only marketing to contacts who have given consent, by setting up filters that will only add contacts with an Opt-in record to your marketing lists. No messy exporting and importing of contacts, opt-ins and unsubscribes. Everything is held in one place. Each field that was completed and the date that the form was submitted are held in your MS Dynamics CRM system.