10 Mar Are you missing out on easy money?
Don’t miss the low hanging fruit!
Are you missing out on by not selling to your existing customers?
- Contract Renewals
- New Products/Services
By tracking your sales against each contact or company you can easily segment your data to enable you to target your marketing with the most applicable message to each specific group of contacts.
If you track renewal dates it is easy to send out reminders in plenty of time.
What about version numbers – could you be informing customers of newer products, recommending upgrades, or promoting complementary products and services to those you have previously supplied?
Your Customer Relationship Management (CRM) database should be configured to allow you to record the information that is important to your business, to help you keep your existing customers as well as gaining new ones, and provide you with the means to easily see and segment based on key information, take action on it and measure the results.