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Marketing

Are you ready? As the Olympics are well underway, this blog takes on a sporting theme. Looking at the key components of a good marketing campaign, there are some similarities with the traditional Olympic Triathlon which consists of a swim, cycle and run. These can be of...

The Scattergun Approach Rarely Works! In another blog we talked about “low hanging fruit” and making sure you don’t use valuable resources getting new customers when you could be getting more business from existing customers. Of course, new customers are always important and targeting can be applied...

Email marketing messaged need to be read - not just delivered. Email, newsletters are still very popular and some people subscribe to many newsletters, so how do you ensure that yours gets read? Many senders make fundamental mistakes that could easily be avoided. If they do not...