CRMD Dynamics Limited collects, uses and is responsible for certain personal information about you. When we use your personal data, we are regulated under the General Data Protection Regulation (GDPR) which applies across the European Union (including in the United Kingdom), and we are responsible as ‘controller’ of that personal data for the purposes of the GDPR.
The personal information we collect and use
We may collect and use the following personal information about you:
This personal information is required to provide our products and services to you. If you do not provide personal information we ask for, it may delay or prevent us from providing these to you.
How your personal information is collected
We collect most of this personal information directly from you—in person, by telephone, text or email and/or via our website and apps. However, we may also collect information:
How and why we use your personal information
Our Reasons for Processing your data
For the performance of our contract with you or to take steps at your request before entering into a contract.
To comply with our legal and regulatory obligations
For our legitimate interests or those of a third party, i.e. to promote our business to existing and former customers
For our legitimate interests or those of a third party i.e. to protect our intellectual property and other commercially valuable information to comply with our legal and regulatory obligations
For the performance of our contract with you or to take steps at your request before entering into a contract to comply with our legal and regulatory obligations. For our legitimate interests or those of a third party, e.g., making sure that we can keep in touch with our customers about existing and new services
For our legitimate interests or those of a third party i.e., to be as efficient as we can so we can deliver the best service for you at the best price
To comply with our legal and regulatory obligations
We may use your personal data to send you updates (by email, text message, telephone or post) about legal developments that might be of interest to you and/or information about our services, including exclusive offers, promotions or new services or products.
We have a legitimate interest in processing your personal data for promotional purposes (see above ‘How and why we use your personal information’). This means we do not usually need your consent to send you promotional communications. However, where consent is needed, we will ask for this consent separately and clearly. We will always treat your personal data with the utmost respect and never sell OR share it with other organisations.
If you fill out a web form on our site, your information will be stored in our CRM system and some amount of your past browsing on our site may be available to us to determine your interests. We may use this information to more effectively engage with you and improve our site. However, if you use private browsing as described below, you may provide us your information without making your past browsing activity available to us. If you do not wish for us to have your personal information, please do not fill out any of the web forms on this site.
You have the right to opt out of receiving promotional communications at any time by emailing [email protected]
How long will your personal data be kept for?
We will keep your personal data after we have finished our contractual arrangements you.
We will do so for one of these reasons:
We will not retain your data for longer than necessary for the purposes set out in this policy. Different retention periods apply for different types of data. Further details on this are available and can be obtained by writing to [email protected] When it is no longer necessary to retain your personal data, we will delete or anonymise it. We will share personal information with law enforcement or other authorities if required by applicable law.
Where your personal data is held
Information may be held at our offices and those of our group companies, third party agencies, service providers, representatives and agents as described above (see ‘Who we share your personal data with’). Some of these third parties may be based outside the European Economic Area.
The Lead Forensics product is a market-leading B2B sales and marketing enablement tool. It is SaaS (Software as a Service) and provides businesses with insight relating to their website visitors. Lead Forensics works on the basis of reverse business IP tracking. A small tracking code is placed on a business’ website(s) which then enables them to identify the business IP addresses of their website visitors. Lead Forensics matches the identified business IP address to a wholly owned global database of businesses and business information.
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We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.
Under the General Data Protection Regulation, you have a number of important rights free of charge. In summary, those include rights to: