10 Mar Real Time Lead Generation with Microsoft Dynamics 365
Real-Time Lead Generation with Microsoft Dynamics 365 - Managing prospects and interest in Real-Time
eMarketing techniques such as email campaigns are used to raise awareness and nurture prospects until they declare their interest by filling in a website form or as an inbound telephone call. However, not many prospects do this.
More subtle declarations of interest can be gleaned from analysis of the prospect's behaviour; this is identified from a combination of email opens, email URL clicks, website visits and website page dwell time. The whole end-to-end visit can be scored in real-time, and visits that reach a high score can be passed to 'sales' in real-time.
To implement this real-time strategy requires an integrated solution with Microsoft Dynamics CRM/365.
Microsoft Dynamics, working with ClickDimensions, does all of this automatically!
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