10 Mar Social Selling vs Cold Calling
How have times changed for the Salesperson?
How many hours do we spend, on average, using social media every day?
According to data from ‘We Are Social’ released in Jan 2016, we spent an average of 1 hr 29 minutes using social media across all devices – with the overall time spent online at around 2 hrs 51 minutes per day. The split across the age ranges is fairly similar so using the excuse that it is “just for youngsters” simply doesn’t add up. (Source: www.clickly.co.uk – UK Social Media Stats).
The increased use by business people and businesses of social media platforms such as LinkedIn, Facebook and Twitter have had a significant impact on the decision making process.
Traditional Cold Calling is losing its impact as decision makers are less likely to even take a call from someone they do not know.
By connecting with your target audience, you can generate online communications first, use this to build a relationship before you pick up the phone for the “cold call” – which is now warmer as your contact will be aware of your brand/company/name.
ClickDimensions integration with Microsoft Dynamics CRM brings even more information about your contacts and leads directly into the CRM database. Sales people can gain valuable insight about their leads or contacts as they view their CRM record. ClickDimensions will retrieve data and direct links to the lead or contact’s identities from sites such as Facebook, Twitter, YouTube and Flickr. This social profile can then be embedded anywhere in the Dynamics CRM Lead or Contact records.
The “cold call” still has a place – it’s just a bit warmer now.